Long-tailed keywords are specific, more niche keywords. When a search volume is low, you are not in high competition, yet you might also be playing it too safe and not attract any of your target audience because of the specificity and low volume of the keyword. Incorporating high search volume words can be a challenge that takes time to rank for yet, it also makes you an aggressive competitor. The higher the search volume, the harder it is to rank, but the more popular the search is. When a search volume is high, it means that more people are searching for the term. Keyword competition is looking at search volume through a critical lens. Knowing about your search volume for each keyword will help you determine when and where to use the research keywords in your content. Each keyword will have a different search volume. The search volume is the number of people searching for a specific term. In addition to the definition of keywords, there are many other terms used when conducting keyword research. When search engines see that you use these keywords, you are more likely to appear in an online search. The keywords can then be placed into digital content, such as your website home page, blog article, or online case study. Keywords are the words or phrases that your target audience is searching for. With a well-executed SEO strategy, your customers will be able to find you. Below is your guide to everything you need to know about SEO keyword research. When you know what your audience is looking for, you have insight into which keywords to integrate into your online content. The keyword research you conduct will help find out what relevant search terms your target audience are asking about. Keyword research is at the heart of every marketer’s SEO strategy. Contact Metric Marketing for Data-Driven Keyword Research.
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